Xperia™ arc SO-01C PV

Sony Ericsson Mobile Communications Japan, Inc.

AGENCY DENTSU INC.
Director Hiroyuki Watarihiki
Composite Mituhisa Kasahara
CG Ken Ueda　Shigeki Hirabayashi
Music Studio Natureza,Inc.

The most important feature of this product is as its name suggests.

Expression has evolved into a key visual Xperia arc body slim and elegant form.

In the first part of the intro we have highlighted the arc line that does not show the whole picture in order to make sense of appearance.